There’s a quiet shift happening in how people find information — and most businesses haven’t noticed yet. Or maybe they’ve noticed, but haven’t quite figured out what to do about it.Think about the last time you Googled something. Did you actually scroll through ten blue links? Or did you glance at the AI Overview at the top, read two sentences, and call it a day? That’s what millions of people are doing right now. And increasingly, they’re skipping Google altogether — going straight to ChatGPT, Perplexity, or Gemini and just asking. Conversationally. Like they’re talking to a colleague.That’s not the…
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